OUR ETHOS

“Connoisseurs and sophisticated consumers know that a great meal or a great bottle of wine is as much about the passion, intention, and love that went into its creation, as it is about ingredients. The same is true for cannabis – but even more so.” — Alicia Rose, Marijuana.com 

A group of passionate souls, we’re dedicated to promoting health and well being as the new culture of living well.

Established in 2015, we’ve supported the healing journeys of thousands of people, and have extensive first-hand experience about the extraordinary therapeutic value cannabis has to offer. We believe in things like full-spectrum, whole plant intelligence, regenerative farming, sun, seed and soil grown plants, and responsible daily use of plant medicine. 

Cultivating health, harmony and happiness for people and planet….
We believe cannabis can be a powerful vehicle for cultural transformation and positive change. We’re committed to helping define a culture of health and wellbeing by serving the needs and desires of health-conscious adults looking for an even deeper level of purity and quality in their cannabis as they’ve come to expect in their organic food and fine wine.

Our portfolio of award-winning products utilize whole plant intelligence from cannabis cultivated with regenerative and deeply organic principals using nothing but seeds, sun, soil and love.

For us, it goes far beyond “just getting high.” We’re helping to create a culture of wellness with products that support healing for our modern ailments including anxiety, stress, insomnia, muscle and joint pain, arthritis, high blood pressure, inflammatory disease, autoimmune disease and many more. Our products are formulated for daily use and are formulated both with balanced components of the psychoactive compound, THC, as well as the myriad of other non-psychoactive cannabinoids, terpenes and micronutrients including CBD, THCv, THCa and many others.

BIODYNAMIC CANNABIS

A healing practice for the earth, Biodynamic agriculture is a holistic, ecological and ethical approach to farming that goes beyond organic to develop the farm as its own contained biodiverse, sustainable and balanced ecosystem.

Given that the primary function of cannabis is also to help create a state of balance and harmony in the body, we believe Biodynamic cultivation to be the gold standard for growing therapeutic plant medicine.

“The most exceptional cannabis not only tastes and smells delicious; it improves the overall state of wellbeing for mind, body and spirit.” — Alicia Rose, Marijuana.com

For context, modern-day industrialized or conventional agriculture utilizes genetic engineering and a vast array of petrochemicals and pharmaceutical poisons to extract the most food for the least cost, all of which has profoundly negative impacts on the health of our environment.

Certified organic farming is a system that strives to “do not further harm” and offers significant improvement over conventional agriculture. These principals have ushered in the modern ‘sustainable’ food and farming movement, predicated on using less toxic or chemically derived amendments, strict production standards, and independent 3rd party verification.

Biodynamics, is the oldest agricultural certification in the world, and is based on a philosophy developed in 1924 by Rudolf Steiner (also the founder of the Waldorf alternative educational system). Considered the original organic, or regenerative farming system, its fundamental principal is to create a balanced ecosystem where plants, animals and soil are in a state of total harmony. The goal of biodynamics is to actually improve the health of the earth.

In the quest to define the gold standard of purity and quality, we released the country’s first Demeter-Certified Biodynamic Cannabis in 2015, in order to offer a trusted 3rd party certification for the emerging cannabis industry. The fact that current federal regulations preclude cannabis from being labeled organic, the biodynamic stamp of approval offers conscious consumers an important choice-point beyond standard testing protocols.

OUR FARMERS

Seed & Star, Mendocino County
Decades of biodynamic practices and experience – integrating scientific understanding with recognition of spirit in nature – guide Seed & Star’s cultivation of cannabis which, grown under sun, moon and stars, create some of our purist, most lovely and energy flowers. The stewards of this magical place are focused on the science of water in it’s fourth state, and utilizing the power of charge-separated water to support the greatest balance and life force in all that grows on their property. Having restored large swaths of river bank, they’ve spent the last 30 years developing a veritable garden of eden. They cultivate 60 varieties of heirloom apples, more than 50 varieties of grapes, olives from which they make exceptional oil, and endless gardens dedicated to a biodiverse ecosystem from which they produce nutritionally dense fruit and food of every type and kind you can imagine.

Full Circle Pharm, Mendocino County

Farmer Michelle Webb-McIntyre is a true pioneer in crafting world-class cannabis, combining a true love for this sacred plant medicine and expansive knowledge of cannabis cultivation within the philosophy of biodynamics. Full Circle Pharm is located in Mendocino County’s beautiful and pristine Potter Valley, on land which has been Demeter-certified for more than twenty years. With deep roots in cannabis cultivation and culture, in addition to a fervent commitment to the teachings and philosophy of biodynamic farming, Michelle looks to mother nature for each and every cue to cultivate some of California’s finest cannabis. Carefully tending to each and every detail – from genetics and strain selection, to hand-tying, hand-watering and applying all biodynamic preparations – Michelle serves the specific needs of each individual plant during every phase of growth and development. Often harvesting later into the season than many of her neighbors, she waits until every flower on every stalk of each beautiful plant reaches its full ripening potential, therein manifesting the deepest full-term therapeutic potential.

Glentucky Family Farm, Sonoma County
A pioneer in sustainable farming, Mike Benziger’s gardens are located high on Sonoma Mountain, where rich volcanic soils nourish his gardens on land certified Biodynamic since 2001. Solar energy powers over 90% of his farm’s needs, rainwater provides about 40% of his irrigation needs, and composting serves as the primary source of fertility. Over half of his land property is set aside for wildlife and biodiversity.

OUR TEAM

 

Alicia Rose, Founder & CEO
Alicia founded HerbaBuena in 2015 as lifestyle company focused on improving the health of people and planet. Since its inception, HerbaBuena has helped define the new cannabis culture by providing products and guidance to health-conscious adults looking for the same level of purity and quality as they’ve come to expect in their organic food and fine wine. 

Prior to her work in cannabis, Alicia worked within Napa Valley’s high-end wine industry. In many ways HerbaBuena is a culmination of all that’s come before, including her upbringing on an organic farm, her master’s degree in Environmental Science, and a 17-year career working with dozens of ultra-premium wine brands and a handful of 100-point winemakers. A founding Board Member of the Napa Valley Cannabis Association, the Mendocino Cannabis Industry Association and the Wine & Weed Symposium, she’s committed to educating people about the therapeutic value of cannabis, the definition of quality and luxury, and redefining the dialogue about the way we nourish and care for ourselves and the planet.


Michael Straus, VP Business Development
For 25 years, Michael has dedicated his life to organic food and sustainable agriculture’s development. In his early years, Michael was key to the launch of Straus Family Creamery, the first organic dairy west of the Mississippi, which was started by his family. He then founded Straus Communications, one of the first public relations agencies specializing in organics and sustainability, with 100+ clients including Bon Appetit Management Company, Organic Bouquet, B Corporations and Safeway’s O Organics. Michael created the nationally-syndicated Beyond Organic Radio Show, and served as Senior Editor for Green Traveler Guides, where he interviewed eco-pioneers in Mongolia, Nepal, Indonesia, Lebanon and beyond. Currently, Michael co-manages Straus Home Ranch, his family’s farmstead in coastal West Marin.

Erik Harvey 
Erik has devoted the last 20 years to Operations, Project Management and logistics in various sectors, including telecommunications, technology and the wine industry, including seven years as operations manager for Harlan Estate, a luxury wine brand. Prior to starting his career in business, Erik was on an academic track and taught at Oberlin College and Kent State in Ohio. During this time, he acquired a Bachelor’s and Master’s degree in Geology. Erik now brings his diverse background, attention to detail and experience to HerbaBuena.

Jayne Gonzalez
Napa Valley native, certified yoga teacher, multimedia artist, and general positive vibes expansionist – brings 15 years of luxury hospitality experience, and genuine passion for the principals of biodynamic and organic cannabis to the HerbaBuena team.  Assisting with all things related to sales, marketing and events, Jayne helps us convey Herba Buena’s mission far and wide. You can contact Jayne for wholesale inquiries or information on joining or hosting a private cannabis events incorporating wine, food, or yoga.